The Crisis

In the last 50 years, earth has lost 68% of her wildlife and 85% of her wetlands. Average global temperatures continue to rise from anthropogenically induced atmospheric warming.

GMFER welcomes your creativity and support to amplify global voices; voices willing to pressure governments, world leaders and international organizations to act with urgency. An urgency that centers a livable earth for all living beings.

Species in the crosshairs


Majestic and powerful, lions are the most social of all big cats


There are two subspecies of lion:

• African lion (Panthera Leo Leo)

• Asiatic lion (Panthera Leo Persica)


In the 1960’s, ~100,000 lions roamed across Africa. Today, lions are extinct in 26 African nations and have disappeared from more than 95% of their historical range. Experts estimate that lion numbers are down to ~20,000 individuals in the wild. A mere few hundred Asiatic lions remain in the wild, all confined to the Gir Forest in the Gujarat region of India; in good news, the population in Gir is -currently- making a comeback


The IUCN Red-List designates African lions as Vulnerable and west African lions as Critically Endangered. The Asiatic lion is listed as Endangered.

Primary causal factors driving the crisis for lions:

• Habitat loss and fragmentation caused by human encroachment, oil exploration and Climate Change

• The killing/poaching of lions for their body parts; the killing is sponsored by the demand from Asian markets. Legal and illegal markets are functionally indistinguishable. Lion bone and body parts are used as substitutes for “tiger-body-parts” in #TCM and “tiger bone wine”. South Africa imports the body parts of lions to Asia, legally.

• Despite South Africa’s cabinet endorsing a recent decision by the Ministry of Environment’s High-Level Panel calling for the end to lion farming, experts express credible skepticism.

• Human Wildlife Conflict or HWC

• Trophy hunting

• Corrupt, inept, and incompetent governments eager to barter nature for short term gain

• Toothless international organizations and agreements, unable and unwilling to enforce transparency and integrity (e.g., CITES)

“The Holocene extinction, otherwise referred to as the sixth mass extinction or Anthropocene extinction, is an ongoing extinction event of species during the present Holocene epoch as a result of human activity.”
– Wikipedia


Our planet is experiencing a dramatic acceleration of direct threats to its wildlife and wild places. Poaching, habitat loss, human encroachment, Human Wildlife Conflict, fossil fuel extraction, Climate Change and the use of animal body parts in faulty, unscientific medicines (TCM and Muti) are devastating global wildlife populations. In just 50 years, two-thirds of the earth’s wild creatures have disappeared; the causal factors are anthropogenic.

The crisis is markedly discernible throughout the African continent. The most recent statistics from Kruger National Park in South Africa point to a population decline of 67% for white rhinos and 35% for black rhinos, both in less than a decade. Elephant populations in Africa have plummeted from millions of individuals just a few decades ago to less than 450,000 individuals today; the remaining populations occupy fragmented habitat across the continent. The most recent revisions to IUCN’s Red-List cite both African elephant species as endangered and critically endangered.

The overriding causal factor driving the killing of both elephant and rhino in Africa is the demand for ivory and rhino horn in China and Asia; ivory is used to produce ivory trinkets and rhino horn is used in Traditional Chinese Medicine (TCM). Despite a ban on the sale of ivory in China in 2017, a thriving black market continues to supply China’s unabated demand for ivory. A study published in 2020 based on MIKE (Monitoring the Illegal Killing of Elephants Program) data found no significant changes in the rates of elephant poaching for Southern, Central and Western Africa. The same study found that poaching rates had decreased substantially for Eastern Africa since 2011. The depressing conclusion was that while poaching had declined for Africa as a whole for 2011-2018, the decline was entirely due to Eastern African sites.

The fate of the African and Asian pangolin follows a similar trajectory; at the high end, ~100,000 pangolins are poached and trafficked into China and Vietnam every year. The number represents the killing of 1 pangolin every 5 minutes, an incomprehensible statistic. Like rhino horn, pangolin scales are used in TCM. Bats, bears, lions, tigers, leopards, jaguar, rare birds, macaques, porcupines are all in the crosshairs of TCM. Even the lowly donkey has not been spared. It is estimated that half the world’s population of donkeys will disappear in the next 5 years to satisfy the demand for donkey hide in TCM. The list of animal body parts used in TCM is long, is repugnant and is vigorously supported by the laws and policies of the Communist Party of China. TCM is a multi-billion-dollar industry, deeply entrenched in the Chinese zeitgeist.

The World Health Organization’s (WHO) first comprehensive investigation into the ‘origin story’ of COVID19 concluded that SARS-COV-2, the virus behind COVID19, was passed to a human by an intermediate animal after the intermediary became infected with an antecedent coronavirus found in bats.

“As habitat and biodiversity loss increase globally, the coronavirus outbreak may be just the beginning of mass pandemics” .

“More than 60 percent of emerging infectious diseases in humans originated in animals, one study says. And more than 70 percent of those animal-originated diseases, known as zoonotic diseases, come from wild animals”.

Animal markets, the bush meat trade, the wildlife trade, the disruption of intact human-wildlife interfaces, factory farms, wildlife farms and TCM are –all- potential and credible sources for the evolution of pathogens and for spillovers incidents; these practices also sponsor extinction.

Ironically, the WHO, whose recent investigation pointed to an animal source as the origin of SARS-COV-2, glibly endorsed TCM by including “traditional therapies” in its global diagnostic compendium in 2019. It is not unreasonable to hypothesize that the exploitation of animals for TCM led to the evolution of SARS-COV-2.

Ironically, the WHO, whose recent investigation pointed to an animal source as the origin of SARS-COV-2, glibly endorsed TCM by including “traditional therapies” in its global diagnostic compendium in 2019. It is not unreasonable to hypothesize that the exploitation of animals for TCM led to the evolution of SARS-COV-2. Poverty, the absence of agency and chronic disenfranchisement induced by corrupt governments will continue to promote poaching as long as China and Asia continue to demand the body parts of iconic animals for worthless trinkets and fake medicines. The markets that demand the killing of critically endangered species may also bring the world its next COVID.

When will the killing stop?

“When the buying stops, the killing can too.” Peter Knights. WildAid.

What do Western Liberal Democracies intend to do? What do World Governments intend to do? What does the WHO intend to do?

What do you intend to do?

How do we stop the buying?

Rosemary Alles, South Africa and California.

Stay in the know.
Be ready to act.

To keep up to date with our latest news, events, marches,
campaigns and fundraising activities.